Silver BMW 7 Series under the porte-cochère of a Beverly Hills hotel, front three-quarter view

The Flagship, Plugged In

Silver BMW 7 Series

BMW's long saloon in a warm grey-silver — the 745e, the plug-in hybrid, which is why it is silent leaving a hotel forecourt.

A car bought from the back seat as often as from the front. In Los Angeles that is usually the point.

The 7 Series is the BMW you book for the rear cabin: enormous, quiet at freeway speed, and comfortable enough that a crawl from Beverly Hills to LAX stops being an ordeal. From the driver's seat it is a very long car that shrinks convincingly, and it turns into a hotel forecourt in one movement rather than three.

Silver BMW 7 Series from the rear three-quarter on a palm-lined Santa Monica boulevard
01A Santa Monica boulevard in the late afternoon, from the angle the listing was photographed at: the chrome bar across the tail, the two wide finishers.

This one is the 745e — the plug-in hybrid, a straight-six with an electric motor beside it — which is why it leaves a kerb in silence and why it is the quietest car in the fleet at a walking pace. Charged overnight it does the school run and the restaurant on the battery; on the freeway the six takes over and it is simply a 7 Series.

Silver is the traditional finish for a German flagship and it does something specific on a car this long: a light metallic breaks the flank up with reflection rather than letting it read as one enormous dark slab. It looks formal without looking funereal, which is the line a chauffeur-grade saloon has to walk. Two 7s are in the fleet — this one and a black — and the dates on each page are the car's own.

Formal without funereal.
That is the whole line.

Kidney grille and headlamp of the silver BMW 7 Series
Rear door and chrome window line of the silver BMW 7 Series

02Half of the upright kidney grille, and the chrome window line over the rear door — the door that matters on this car.

Silver BMW 7 Series in profile on a Beverly Hills street
03In profile between the palms, the full length of the long-wheelbase saloon reading at once.

The particulars

  • Rate$159 / day
  • SeatsFive — the rear two are the point
  • PowerPlug-in hybrid — a straight-six and a motor
  • DeliveryComplimentary to Beverly Hills partner hotels
  • In the fleetTwo — silver and black

The guest book

  • Second time renting the 7 from these guys, cars are always ready to go and the process is painless. this is my spot now

    Natalie D. · a month ago

  • Rented the 7 for a weekend and it was spotless, whole process took like ten minutes. Nick made it super easy.

    Tom W. · a month ago

  • the 7 was such a smooth experience, everything went easy from pickup to drop off

    Emily D. · a week ago

Queries

How much does it cost to rent a silver BMW 7 Series in Los Angeles?
The silver 7 Series is $159 a day. The day rate is the whole of it on this car — there is no weekly or monthly block, so a longer booking is priced day by day. Delivery to our Beverly Hills partner hotels is complimentary; LAX delivery is charged each way, in two tiers, and the figures are on our delivery page.
Do I need to charge it?
No. It is a plug-in hybrid: charged, it runs the first miles on the battery in silence; uncharged, it is a straight-six 7 Series and drives exactly like one. A charger at the hotel is a bonus, not a requirement.
Can I book it with a driver?
Yes — it is the car we send with a chauffeur most often. Tell us the itinerary and we quote the day; the chauffeur page has the outline.
How does it differ from the black 7 Series?
This is the silver car and the hybrid; the black one is on its own page with its own dates. Both are the long-wheelbase saloon with the rear cabin that is the reason to book either.
Can I see the dates before I call?
Yes — the diary on this page is the live fleet calendar. If a date is open there, it is open.

The diary

When you can have it

Checking live availability…

Reserve

Name the dates and the 7 Series is at your door.

Tell us when you land or where you are staying and we confirm the car straight away — delivered hand-detailed to the address and the hour you name.

Check dates & reserve or call +1 (424) 303-6496

Also in the collection

The terms, before you commit

Refundable deposit
$750
A hold, not a charge. Back with you 5–7 business days after the car is home.
Damage and liability cover
$100 a day
Mandatory, and priced off the deposit rather than the rate. Your own qualifying full-coverage policy takes this line out of the quote entirely.
Driver, 21–24
$50 a day
Twenty-one is the floor, with a licence held two years. The higher band applies above a $1,500 deposit; this car is below it.
Shortest booking
24 hours
No maximum. Delivery is complimentary at our Robertson Boulevard lot and our four Beverly Hills partner hotels; LAX is $75 to the parking structure or $150 to the terminal, each way.

This one is the same rate at every length — it carries no multi-day block, so three days is three times one day. We would rather say that than imply a discount that is not there.

Two BMW 7 in the fleet — see them all →

Every BMW in the fleet →

The photographs on this page are free to use — 6 frames, CC BY 4.0 →