Black BMW 7 Series from a low front three-quarter on a palm-lined Beverly Hills street

Quilted And Quiet

Black BMW 7 Series

Five metres of saloon with the good seats in the back, for less than half what the German competition asks.

Every generation of 7 Series has been the car BMW tries things on first. This one tried a grille.

The 7 Series is where BMW puts the ideas before anybody else gets them, and the current one is the most divisive thing the company has drawn in twenty years. Ignore the front and it is the most car per dollar in this part of the fleet: five metres, quilted leather, and a back seat built to be sat in rather than filled.

Specification

Horsepower
375
0–60 mph
5.2s
Top speed
130mph
Seats
5

3.0L turbo inline-6 · RWD

Black BMW 7 Series in profile, showing its full length
01Five metres of it, and most of that length spent behind the front doors rather than in front of them.

The argument for a 7 in Los Angeles is not the driving. It is that a long saloon with the seats reclined and the glass thick is the most comfortable way to cross this city, and that arriving in one says something different from arriving in an SUV of the same money.

Inside is where the money went. Diamond quilting front and rear, ambient light run along the dash in a strip, and a screen that curves towards the driver so the passenger never has to look at it. It is a specification that would be optional on most cars and standard here.

The argument for a 7 is not the driving.
It is the crossing of the city.

Dashboard and quilted leather of the BMW 7 Series
Rear seats of the BMW 7 Series in quilted leather

02Quilted leather and a strip of light across the dash, and behind them a bench with the same hides and more room than the front.

Black BMW 7 Series on a canyon road above Los Angeles at dusk
03The canyon road at dusk, which is not what this car is for and where it still looks best.

The particulars

  • Rate$230 / day
  • SeatsFive
  • DeliveryComplimentary to Beverly Hills partner hotels
  • LeatherQuilted, front and rear

The guest book

  • Second time renting the 7 from these guys, cars are always ready to go and the process is painless. this is my spot now

    Natalie D. · a month ago

  • Rented the 7 for a weekend and it was spotless, whole process took like ten minutes. Nick made it super easy.

    Tom W. · a month ago

  • the 7 was such a smooth experience, everything went easy from pickup to drop off

    Emily D. · a week ago

Queries

How much does it cost to rent a BMW 7 Series in Los Angeles?
The black 7 Series is $230 a day. A shorter booking is priced day by day; the saving on this car arrives at the twenty-one-day block, which the quote applies for you. Delivery to our Beverly Hills partner hotels is complimentary.
Is it a good car to be driven in?
It is the cheapest car in the fleet where the back seat is the better seat. Quilted hides, room to stretch out, and glass thick enough that the freeway goes quiet.
Is there a white one?
Yes, we keep both. The diary on this page is for the black car; the white one has its own page and its own dates.
Can I see the dates before I call?
Yes — the diary on this page is the live fleet calendar. If a date is open there, it is open.

The diary

When you can have it

Checking live availability…

Reserve

The good seats are the back ones.

Tell us the dates and we confirm the car straight away — delivered hand-detailed to the address and the hour you name.

Check dates & reserve or call +1 (424) 303-6496

Also in the collection

The terms, before you commit

Refundable deposit
$750
A hold, not a charge. Back with you 5–7 business days after the car is home.
Damage and liability cover
$100 a day
Mandatory, and priced off the deposit rather than the rate. Your own qualifying full-coverage policy takes this line out of the quote entirely.
Driver, 21–24
$50 a day
Twenty-one is the floor, with a licence held two years. The higher band applies above a $1,500 deposit; this car is below it.
Shortest booking
24 hours
No maximum. Delivery is complimentary at our Robertson Boulevard lot and our four Beverly Hills partner hotels; LAX is $75 to the parking structure or $150 to the terminal, each way.

Where keeping it longer actually costs less:

LengthTotalPer day
21 days$4,499$214