Quiet Mile

White BMW 7 Series

Three hundred and seventy-five horsepower, five seats, and the quietest hundred and twenty-five dollars a day in the fleet.

Rental in Los Angeles · from $125

Most of this issue is about the twenty minutes people watch you arrive. This one is about the two hours nobody sees.

The 7 Series is the car BMW builds when it stops trying to prove anything — a turbocharged straight six, a wheelbase long enough for the back seat to matter, and a cabin sealed against the freeway. It costs less per day than most of the fleet costs per hour of attention.

Specification

Horsepower: 375
0–60 mph: 5.2s
Top speed: 130mph
Seats: 5

3.0L turbo inline-6 · RWD

White BMW 7 Series from the rear three-quarter beneath trees — 01Nearly seventeen feet of it, and almost no line to break the side. BMW draws the 7 as one length of metal and lets the wheelbase do the talking.

There is a reason the 7 outlasts the fashion around it. The straight six is the smoothest engine layout anybody builds, the rear axle steers a little to make a long car park like a short one, and the cabin is sealed well enough that a phone call at seventy sounds like a phone call at rest.

What that buys in Los Angeles is the unglamorous half of the week. The airport run, the meeting downtown, the two hours on the 405 that every other car in this issue would make you regret. It is the least photographed thing we rent and quietly one of the most booked.

Nobody photographs the drive home.
This is the car for it.

Dashboard and steering wheel of the BMW 7 Series

Quilted leather front seats of the BMW 7 Series

02Wood across the fascia, a screen that has not swallowed the switches, and seats quilted for a day rather than a photograph.

03White on a tree-lined street is about as quiet as a car this size gets. That is the specification, not a compromise.

The particulars

Rate$125 / day
SeatsFive, and a proper back seat
DeliveryComplimentary to Beverly Hills partner hotels
In the fleetWhite and black

The guest book

Second time renting the 7 from these guys, cars are always ready to go and the process is painless. this is my spot now
Natalie D. · a month ago
Rented the 7 for a weekend and it was spotless, whole process took like ten minutes. Nick made it super easy.
Tom W. · a month ago
the 7 was such a smooth experience, everything went easy from pickup to drop off
Emily D. · a week ago

Queries

How much does it cost to rent a BMW 7 Series in Los Angeles?

The white 7 Series is $125 a day. A shorter booking is priced day by day; the saving on this car arrives at the twenty-one-day block, which the quote applies for you. Delivery to our Beverly Hills partner hotels is complimentary.

Is it a car to be driven in or to drive?

Both, which is what separates a 7 from the limousines it competes with. The back seat is a proper place to spend an hour on the freeway, and the car is still tuned to be worth taking the long way home in.

Can I see the dates before I call?

Yes — the diary on this page is the live fleet calendar. If a date is open there, it is open.

The diary

When you can have it

Checking live availability…

Reserve

Take the one that makes the drive disappear.

Tell us the dates and we confirm the car straight away — delivered hand-detailed to the address and the hour you name.

Check dates & reserve or call +1 (424) 303-6496

Also in the collection

The terms, before you commit

Refundable deposit: $500; A hold, not a charge. Back with you 5–7 business days after the car is home.
Damage and liability cover: $75 a day; Mandatory, and priced off the deposit rather than the rate. Your own qualifying full-coverage policy takes this line out of the quote entirely.
Driver, 21–24: $50 a day; Twenty-one is the floor, with a licence held two years. The higher band applies above a $1,500 deposit; this car is below it.
Shortest booking: 24 hours; No maximum. Delivery is complimentary at our Robertson Boulevard lot and our four Beverly Hills partner hotels; LAX is $75 to the parking structure or $150 to the terminal, each way.

Where keeping it longer actually costs less:

Length	Total	Per day
21 days	$2,099	$100